A family business for 30 years started by Bob and Iola Sandom and currently owned by longtime employee, Frank Williams and his wife Tina, the store attracts customers through an emphasis on personal service and excellent pricing. "The major difference between Mattress Fair and its competition, is the personal, no-pressure atmosphere," says Frank. "The emphasis is on assisting customers as they select the correct mattress for themselves, NOT on how much money can be taken off an artifically inflated price." Another advantage to customers is that as a Sealy Gallery store, Mattress Fair is able to pass along the manufacturer's better pricing policy. The store also handles Sterns & Foster products and the innovative Temper-Pedic swedish mattresses and pillows. Free, fast delivery is another plus. Mattress Fair is a local family owned business with a warehouse accross the street from the store. In fact, it's not unusual for the delivery truck to follow customers home with their selection. "Our business is done the old-fashioned way," says Frank. "We want our customers to be happy, so they'll come back again."